CastleCourt · Case study

Castle­Court Zhuzh

 Service Mural Location Belfast City Centre Year 2022 A CastleCourt hoarding painted with “Good things come to those who wait” in black capitals, with “wait” struck through and replaced by “hustle” in red script.

The brief

CastleCourt’s head of marketing got in touch while the shopping centre was undergoing construction, leaving many shop fronts covered by blank hoarding. It needed an artistic touch — something to turn dead construction walls into a reason to linger, rather than a detour for shoppers to walk past.

Our approach

We designed six distinct artworks, each one different, to bring variety and interest across the hoarded fronts. The goal was footfall: giving everyday shoppers more reasons to slow down, look and explore those areas of the centre while work was underway.

 One of the six CastleCourt artworks part-finished — the abstract panel complete on the left, a painter working at the far end of the hoarding. A Graffic painter filling in large cream capitals reading “It’s Showtime” on a dark hoarding, guide strings still pinned across the wall. A painter on a step ladder laying sweeping black brush lettering over the finished abstract mural, yellow barriers around the work area. A Graffic painter on a step stool filling in the abstract mural’s pink and red shapes, yellow barriers and paint kit on the tiles below. A painter up a ladder on the first-floor gallery, lettering “Good things come to those who wait” on a white hoarding. A Graffic painter filling in rainbow “Magic” lettering over a black and white zebra-stripe pattern. Giant multicoloured lettering on a black hoarding, a painter working at its far end behind yellow barriers. The two finished artworks side by side in a corner of the centre: the abstract collage on a white wall and the black #LoveWall covered in spray-painted hearts. Looking along the finished abstract mural on its white wall, the #LoveWall turning the corner beside it. The abstract mural seen up close at an angle, black brush strokes sweeping over its striped and colour-blocked panel. Looking up along the abstract mural and the #LoveWall from the floor, the centre’s ceiling grid above. The finished #LoveWall: hundreds of spray-painted hearts in every colour on a white panel set into a black wall. The #LoveWall on its black wall at the end of the walkway, its hearts dripping off the white panel. A close angle on the #LoveWall’s white lettering and layered spray-painted hearts. “This must be the place” in giant capitals on a black hoarding, each letter filled with multicoloured brushwork. A long black hoarding lettered “The Avenue, opening December 2022” and “It’s Showtime”, the abstract mural visible at the far end of the walkway. Scroll
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